As the TikTok Shop Lead, you will be responsible for overseeing the development, implementation, and management of our company’s presence on TikTok’s e-commerce platform, TikTok Shop. You will work closely with various teams such as marketing, sales, and product development to drive sales, increase brand visibility, and enhance customer engagement on TikTok Shop.
Responsibilities:
- Strategy Development: Develop and execute a comprehensive strategy to establish and grow our presence on TikTok Shop, aligning with the company’s overall goals and objectives.
- Content Creation and Curation: Plan, create, and curate engaging and relevant content for TikTok Shop, including product showcases, promotions, and interactive campaigns to attract and
- retain followers.
- Campaign Management: Manage TikTok Shop campaigns from ideation to execution, including influencer partnerships, hashtag challenges, and sponsored content, to drive traffic and sales.
- Community Engagement: Foster a vibrant and loyal community of followers on TikTok Shop through active engagement, responding to comments and messages, and fostering user
- generated content.
- Performance Analysis: Monitor and analyze key metrics such as engagement rate, conversion rate, and sales performance on TikTok Shop, and use insights to optimize strategies and
- campaigns for better results.
- Cross-functional Collaboration: Collaborate with internal teams, including marketing, sales, and product development, to ensure alignment of TikTok Shop initiatives with broader business
- objectives and campaigns.
- Stay Updated: Stay abreast of the latest trends, features, and best practices on TikTok Shop and other social media platforms to continuously innovate and improve our strategy.
Qualifications:
- Bachelor’s Degree: A bachelor’s degree in business administration, marketing, communications, or a related field is typically required.
- Social Media Marketing Training: Formal education or certifications in social media marketing, particularly focusing on platforms like TikTok, can be beneficial.
- Data Analysis Skills: Proficiency in data analysis tools and techniques to track and analyze performance metrics is important. A background in statistics or data science can be advantageous.
- Communication Skills Development: Training in effective communication, both written and verbal, is essential for interacting with team members, stakeholders, and external partners.
- Internships or Work Experience: Previous experience in e-commerce, social media marketing, or related fields through internships or entry-level positions can supplement educational qualifications and provide practical skills.
Physical Requirements
- Prolonged periods of sitting at a desk and in front of a monitor/ computer screen.
- Must be able to lift up to 20 pounds at times with reasonable accommodation.
Benefits:
- 100% Company paid, employee-only medical, dental, vision, and life insurance.
- 4% 401(k) matching.
- Company profit sharing (twice annually).
- Up to 15 days of PTO & vacation time, maternity/paternity leave, company-covered short-term & long-term disability, paid training time, paid volunteer time, 7 paid holidays.
- Corporate discounts, employee sales, Employee Assistance Program.
- Tuition reimbursement and scholarship (for dependents going to college).
- A great work environment, where you will learn, be challenged/ supported and given projects that reflect your interests, and you can own/ take pride in!
ABOUT SHOP LC
We are an electronic retailer of jewelry and lifestyle products headquartered in Austin, Texas with a passionate team of approximately 5 Employees. Our products are sold through TV in over 80 Million homes through live 24/7 broadcasts, our website, Apps, Marketplaces, and through social media.
We are the US retailing unit and a subsidiary of Vaibhav Global Limited (VGL), a well-established and vertically integrated company, founded in India 35 years ago.
The other retailing units of VGL Group are in the UK (Shop TJC) and Germany (Shop LC, Germany). Together, all 3 businesses ship out approximately 50,000 products to their customers in the US, UK, and Germany every day. In addition, VGL Group operates offices globally in India, China, Indonesia, and Thailand.
We believe in supporting our community and protecting the environment with the purpose of Delivering Joy. Our service to the community is run through our Your Purchase Feeds program where we donate one nutritious meal for each item sold to school children in India, the US and the UK.
Your Purchase Feeds has provided over 40 million meals to date, and our mission is to distribute one million meals every day to children in need by 2031. We believe that Your Purchase Feeds provides more than just a meal: it feeds the hearts, minds, and futures of children.
We are also committed to protecting the environment by constantly working on reducing our carbon footprint and becoming net zero by 2032. Our offices in India function on solar power, and each business unit is working towards getting a LEEDS certification.
We live by and are inspired by our core values of Teamwork, Honesty, Commitment, Passion, and Positive Attitude, which form the basis of every decision we make.