AgIntel Segment Specialist – AdFarm

AdFarm is a 35+-year-old agri-marketing business whose PURPOSE is to be a catalyst for the evolution of agriculture. To help agriculture move forward, we are reinforcing the importance of service in how we work and behavetoward our clients, suppliers, connections, and of course, our fellow AdFarmers.

We all work together to bridge the gap between producer and consumer. We specialize in Strategic Planning, Creative Services, Public Relations, Media Planning, Marketing Science, Content Creation and Research.

Our clients all share a central focus in agriculture and food but range from multi-national corporations to start-ups in seed, crop protection and fertility, agtech, animal health, equipment and more. If you have experience working with this type of clientor want that experiencethis role will be a great fit.

You will love it here if you follow these GUIDEPOSTS:

Are you being agile? Responding quickly to changesfrom the client and in the marketing world. Making actionable decisions. Doing whatever it takes to get it done wellon time and on budget. Developing and following processes that allow for even greater effectiveness.

Are you being smart? Right from the start. Knowing when to ask, when to act and when to use all of your resources to solve a problem. Investing in yourself to keep up with the ever-evolving world of our clientsand our communications industry.

Are you being helpful? Pitching in when it counts and doing whatever it takes to do an amazing job for your clients. Having direct and difficult conversations when necessary. Setting clear expectations for you, your supervisor and your team.

As an AgIntel Segment Specialist with AdFarm you will assist the AdFarm AgIntel and Strategy departments to help uncover new research and insights within specialized areas of the North American agriculture sector with a focus in the United States and Canada. The research and content development that you will be doing is designed to support both agricultural clients and internal departments with new market intelligence and insights that help to guide strategic communications recommendations, communication channels as well as dive deeper into developing relevant farmer personas. This is a full time temporary position (covering a mat leave) running from mid-September 2024 to March 2025.

Youll have success here if you value clear processes and feel qualified to do the following things:

• Content Development
• Research
• Data Analysis / Presentation
• Reporting
• Quality Assurance

We train our team to help them succeed, and everyone on our team helps with our success. In this role, youll need to come to the table with the following skills and qualifications:

• Support the AgIntel lead related to research reports and content development (both visual and written)
• Source, analyze and summarize research using internal, external and web/digital resources to contribute ideas and insights to consulting projects
• Coordinate and assist in building AgIntel presentations, Point of View (POV) documents to communicate insights to clients and internal audiences
• Work with AgIntel Researcher to organize and build a repository of research sources and reports for use in the future
• Perform administrative functions through direction of AgIntel Lead as needed.
• Develop communication strategies and community support initiatives to grow our on-going Farm Voice initiative

Skills & Qualifications:

• Bachelors degree in economics, agricultural economics, ag business, ag journalism, agricultural sciences or a related discipline with an impressive transcript/grades
• Familiarity with development economics and/or data science research preferred
• Background, familiarity or relevant experience specializing or focused in animal agriculture, animal health and pharmaceuticals, beef production and/or dairy production.
• Strong organizational skills and attention to detail
• Highly flexible and adaptable
• Works well with others, especially with individuals across cultures and contexts
• Proficient in Excel, Word, PowerPoint and related platforms (such as Google Docs, Sheets, Slides

Who AdFarm is:

We help businesses talk to agricultural, agribusiness and rural audiences in a way that makes sense. In order to succeed, AdFarmers need to understand the farm audience better than any other communications company. We do this by driving deeper.

AdFarm intends to be a catalyst for the evolution of agriculture so we continue to unearth ideas that help us understand farmers and the factors that influence their buying decisions. This knowledge helps us craft messages that persuade, attract and intrigue farmers.

The four AdFarm offices are based in Calgary, AB; Guelph, ON; Fargo, ND; and Kansas City, MO.

Our culture is paramount at AdFarm, so we hire according to values, mutual respect and ability to work collaboratively in a high-performing team.