Product Marketing Manager IV

Rheem Manufacturing

  • Full time
  • 3 months ago
  • Roswell,GA
  • OnSite

Job Description

The Marketing Manager develops marketing and communication strategies, plans & executes marketing campaigns/product launches, leads the design and production of marketing materials, and drives the ongoing marketing and advertising needs of one or more product categories. This role will work closely with the product management, training, research, and brand teams to execute best in class go-to-market plans for all customers including, but not limited to, plumbers and distributors, homeowners, and business owners.

This position is for our Water Heater Division located in Roswell, GA.

RESPONSIBILITIES

Serve as the marketing lead and subject matter expert for one or more water heating categories

Manage category product launches and commercialization efforts including assets for marketing, sales, training, and promotional campaigns

Develop and execute category marketing strategies for new and existing products

Lead B2B and B2C communications, content creation, and direct creative design

Brand stewardship: protect, and support brand identity and messaging

Manage external advertising agencies and partners

Collaborate with Air divisions and enterprises to develop compelling content for sustainability and decarbonization initiatives

QUALIFICATIONS

Bachelors Degree in Marketing, Communications, or related field

7+ years of hands-on marketing experience with focus on product marketing, marketing communications or related field

Excellent communication skills, written and verbal, with attention to detail and accuracy

Experience working across digital and traditional media channels including Display, Paid Social, SEM, and Print and developing integrated marketing campaigns

Strong project management skills and a track record of success meeting deadlines

Demonstrated ability to lead cross functional teams and/ or agencies to drive successful results

Proficient computer skills and knowledge of relevant software such as MS Office Suite, Adobe, and asset management systems

Working knowledge of graphic design, digital, print and web design concepts

HOW TO STAND OUT

Proven success in driving the go-to-market strategy for product launches

Proven success in developing comprehensive marketing strategies, plans and budgets

Certifications and ongoing skills development in marketing field

Content or writing samples demonstrating proficiency in developing compelling audience messaging, product brochures and literature

Graphic design samples from successful campaigns

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