At NAES, youll find engaging and challenging career opportunities in the power generation, renewable energy and industrial construction industry. At every level of the company, we share a common goal: To instill confidence in our clients through our steadfast commitment to safety, integrity and quality of work.
NAES is the largest independent operator of power facilities in the industry, operating more than 190 power plants throughout the United States, Canada, Mexico and the UK that span all technologies and provide over 50 GW of capacity. With the strength of 4000 people, our growing family of companies now addresses the entire life cycle of power generation and other industrial plants.
NAES is committed to supporting a culture with unique perspectives and backgrounds. We value individual differences in each other in an effort to create a brighter future in the power generation industry. We strive to attract and retain employees by offering an inclusive work environment, competitive compensation, a comprehensive benefits package (including retirement) and promotional opportunities.
Opportunity Summary
The Corporate Communications Specialist is a key member of NAES Corporation and works alongside multiple teams across the organization to manage internal and external communications. This position requires the ability to ensure consistency in messaging, align content with the companys goals, and collaborate across departments, including HR, marketing, and senior leadership. You will have the opportunity to work on a variety of content types, from employee newsletters and intranet content to blog posts and case studies, while refining messaging for key initiatives. A strong understanding of SEO and a proactive, problem-solving mindset are essential for success in this role.
Primary Duties
Corporate Communications Strategy
- Develop and execute effective Corporate Communications Strategy for NAES Corporation and its subsidiaries
- Establish processes and tools to efficiently gather, document, and analyze effectiveness of engagement strategies
- Support key teams with improving communications of internal/external conferences through long-term planning and short-term activities
Press Releases
- Write and edit clear and impactful press releases, blog posts, pitches, PR plans, award submissions, and related materials
- Work with senior executives, business teams, and external agencies to socialize, achieve alignment, and implement communications programs
- Develop and write content for external platforms, including:
- SEO-Optimized Web Copy
- Blog Posts
- Press Releases
- Case Studies
- Service Descriptions
- External Newsletters
- Social Media Posts
- Statements of Qualifications
- Ad Copy
- Email Marketing Content
- Media Kits
- Scripts for video content, podcasts, and webinars
- External Event Announcements
Collaborate with Executives & Marketing Team
- Partner with executives and marketing team to create consistent, compelling content that supports business objectives.
- Help refine messaging for key initiatives, manage external communications, and develop thought leadership materials to ensure alignment with the companys vision.
Newsletters
- Work with the Marketing team to develop and distribute external newsletters in Marketo and other tools to drive greater engagement and readability across multiple platforms (mobile, desktop, etc.)
- Develop and manage the internal newsletter, EnergyLine, to drive cultural change within the company and its affiliates
Social Media
- Develop and execute a rolling 6 to 12-month content calendar for LinkedIn, company website, and internal SharePoint home site
Media Interviews
- Coordinate and manage relevant media telephone/in-person interviews for senior executives throughout the year
- Build interview prep package including key messages for interviews, industry data points, company statistics, and background of reporter
HR Communication Support
- Partner with the HR Team to develop and execute creative campaigns that build employee awareness and engagement for employee programs and initiatives
- Support Recruiting Team in developing a strategy to communicate company values and to best utilize LinkedIn to source great candidates
Executive Team Communications Support
- Support senior executives in developing and executing a rolling 6 12-month content calendar for personal LinkedIn posts and conference presentations that will position them as industry thought leaders
- Create and polish PowerPoint presentations for senior executives
Strategic Planning Team Support
- Serve as the key communications partner to support the Strategic Planning team when developing internal communications and tactics
Working Relationships
The Corporate Communications Specialist will report to the Director, HR Corporate & Renewables
Compensation
Initial starting compensation will range from $78,000 to $95,000
Education and Experience:
- 2-5 years of experience in communications, content creation, or content marketing, preferably in a B2B environment
- Strong writing and editing skills with a proven ability to produce high-quality, error-free content
- Proficiency in SEO best practices and experience with tools like Semrush (or similar).
- Experience in managing social media content and engagement
- Familiarity with CRMs like ActiveCampaign (or similar)
- Demonstrated superior writing, editing and proofreading skills, including the ability to tailor writing for voice, audience and communication channel
- Experience in the energy or industrial sectors is a plus
- Bachelors degree in, Communications, English, or Journalism desired
Specific Skills and Knowledge
- Strong entrepreneurial spirit with the ability to quickly pivot from project to project
- Ability to coach leaders in developing compelling messaging and delivering effective communications
- Proven track record of developing and executing communications strategies and plans for an organization
- Possess a deep understanding of how to communicate information clearly, concisely, and compellingly, including a strong ability to prioritize the audience’s needs when creating content
- Ability to conceive, distill & synthesize complex ideas & concepts into distinctive messaging platforms
- Excellent listener and communicator
- Must be able to maintain and protect confidential and proprietary information
- Strong diplomacy abilities to understand and deal sensitively with people and organizational relationships as well as effectively present information and respond to questions
- Proficiency with a variety of computer software applications. Having a basic to intermediate understanding of the following software will be beneficial: Smartsheet, WordPress, Cision, PR Newswire, MS Office, Power BI, LinkedIn Admin, Rebrandly, SharePoint, Marketo, and some HTML skills.
- Strong advanced PowerPoint skills are necessary
- Experience in power generation, renewable energy or similar industry a plus
- SEO Expertise: Familiarity with tools to optimize web content and improve search rankings
- Gen AI Proficiency: Comfortable using Gen AI for content creation and productivity, with a willingness to grow in AI utilization
Physical Requirements and Working Conditions
This role requires sitting/standing at a desk, using a computer workstation, the ability to handle long periods of screen time and typing. Must be available for business hours Monday through Friday. Additional time may be required during periods of high workload and deadlines. Limited travel (up to 10%).
Fit for Duty
All employees will participate in the Fitness for Duty Program. This program includes a post-offer drug screening. There are extensive smoking restrictions in and around the building.
NAES Safe
Safety is a core value of NAES and as a condition of employment, all employees are expected to be mentally alert and work safely at all times. Additionally, employees are required to adhere to all safety warnings and posted safety signs whenever on company property. Furthermore, employees must follow all NAES safety rules and procedures. Effectiveness in carrying out this responsibility is part of the evaluation of each employees performance.
NAES is committed to a diverse and inclusive workplace. It is the practice of NAES to seek employees of the highest quality and to select individuals on the basis of merit and competence, without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, age, disability, military status or affiliation protected under USERRA, or any other basis of discrimination prohibited by applicable local, state and federal law.
Preferred
- Corporate communications experience in a small to medium-sized company desired. Previous experience should include a comfort level working directly with senior executives.
Preferred
- Bachelors or better in Communication or related field
Required
Preferred
- Business Strategy
- Customer Service
- Interpersonal Skills
- Microsoft Office Suite
- Organizational Skills
- Verbal and Written Communications
Preferred
- Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well
- Enthusiastic: Shows intense and eager enjoyment and interest
- Functional Expert: Considered a thought leader on a subject
- Team Player: Works well as a member of a group