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 Requisition ID: 81503 NextEra Energy Resources is the world's largest generator of renewable energy from the wind and sun, and a world leader in battery storage. We provide energy-related products and services that grow our economy, protect the environment, support our communities and help customers meet their energy needs. We are leading the decarbonization of the U.S. economy with our goal to reach Real Zero carbon emissions from our operations by 2045 while improving customer affordability and reliability. Are you interested in creating a cleaner environment for future generations? Join our world-class, innovative team today. Position Specific Description Come join our marketing team! We are seeking a high energy Lead Marketing Strategists on our Enterprise Marketing team! This position will be responsible for developing B2B online and offline campaign strategies, managing budgets, analyzing marketing metrics and assisting the field Sales team in booking new business. In this hands-on role, they will develop strategic vision while also executing tactical activities to get the job done. Key aspects of the role include email marketing, social media marketing, sales collateral creation, copywriting and marketing data manipulation. This person is responsible for managing event logistics including pre-event planning, on-site coordination, budget management, advertising and sponsorship opportunities and post-event lead and communication management. The ideal candidate will be able to think creatively, offering insights and solutions to achieve sales targets. This position reports to the Manager of Marketing. <ul>
<li> Must have demonstrated strong written and communication skills.</li>
<li> Content Management System and Marketing Automation experience required.</li>
<li> Ability to create and analyze reports from a database to draw conclusions.</li>
<li> Experience with developing and managing to a budget.</li>
<li> Experience with SalesForce and Hubspot preferred.</li>
<li> Energy industry experience preferred. 
</li>
</ul>
Job Overview Employees in this role oversee the marketing efforts for a broad portfolio of products/programs that may include direct accountability for delivering annual sales or enrollment goals. Employees exercise high levels of decision-making and budget authority and present program KPIs regularly at the executive or senior leadership level. Employees perform at a leadership level with either direct or indirect reports, providing coaching and direction to project team(s) and/or individual contributors, and leading cross-functional collaboration among internal and external marketing and program managers. Job Duties & Responsibilities <ul>
<li>Develops product definition and go-to-market strategies for new products </li>
<li>Leads ongoing program acquisition and retention strategies, which may include campaign and content development</li>
<li>Leads customer market research efforts around product/market fit, segmentation, messaging, or pain points in conjunction with the Research and Insights team </li>
<li>Serves as marketing lead and primary contact with product owners; presents program KPIs regularly at the executive or Senior Leadership level </li>
<li>Establishes and manages program marketing budgets </li>
<li>Aligns and drives cross-functional collaboration among internal and external marketing partners across communications, research, creative, digital experience, email, digital marketing, customer service, and product management to maximize marketing program effectiveness and drive cost efficiencies </li>
<li>Identifies cross-selling/upselling strategies across product portfolio and drives cross-functional collaboration to implement strategies where applicable </li>
<li>Ensures compliance of marketing programs with regulatory, legal, customer privacy policies, and establishes and enforces clear processes to ensure quality control and assurance in marketing execution </li>
<li>Performs other job-related duties as assigned 
</li>
</ul>
Required Qualifications <ul>
<li>High School Grad / GED</li>
<li>Bachelor's or Equivalent Experience</li>
<li>Experience: 6+ years 
</li>
</ul>
Preferred Qualifications <ul><li>Bachelor's Degree 
</li></ul>NextEra Energy offers a wide range of benefits to support our employees and their eligible family members. Click here to learn more. Employee Group: Exempt Employee Type: Full Time Job Category: Marketing/Communications Organization: Gexa Energy, LP Relocation Provided: No NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. We are committed to a diverse and inclusive workplace. NextEra Energy provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e-mail to recruiting-coordinator.sharedmailbox@nexteraenergy.com, providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 1-844-694-4748. Please do not use this line to inquire about your application status. NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. NextEra Energy does not accept any unsolicited resumes or referrals from any third-party recruiting firms or agencies. Please see our policy for more information. 
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