Senior Public Relations Manager

Who We Are 

Clean Power Alliance (CPA) is Southern California’s locally operated not-for-profit default electricity provider for 35 communities within Los Angeles and Ventura counties and the 4th largest electricity provider in the State of California. We provide clean renewable energy at competitive rates to over three million residents and businesses through approximately one million customer accounts.  

What You’ll Do 

CPA is seeking a highly skilled and proactive content creator and messaging professional to serve as CPA’s Senior Public Relations Manager. Our Senior Public Relations Manager will be responsible for developing and executing strategic communications to promote CPA’s initiatives, enhance our reputation, and drive engagement with stakeholders, customers, media, and the public. You will craft compelling narratives, manage media relations, monitor and analyze content effectiveness, coordinate a variety of communications efforts to support CPA’s goals and objectives, heighten visibility and foster understanding of clean energy and CPA, and shine a light on CPA’s customer programs, advancements in the adoption of clean energy, and leadership position in the clean energy industry. 

Who You’ll Work With 

The Senior Public Relations Manager reports to the Director, Communications and Marketing. You will supervise an Associate, Communications and Marketing and work closely with CPA internal teams including but not limited to Communications and Marketing, Government Affairs, Customer Programs, Customer Care, as well as news media, diverse external stakeholders and consultants.     

Commitment to Diversity 

At CPA, we value diversity and are committed to creating an inclusive environment for all employees. We represent a diverse customer base and intend to hire employees that reflect our communities. Clean Power Alliance provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Culture 

CPA fosters a culture of open communication, responsibility, intellectual curiosity, and exceptional judgment. As a small team that has quickly built the largest Community Choice Aggregation program in the country, high levels of trust, collaboration, and mission alignment are key factors in success. We value fact-based creativity in our work, accountability with our stakeholders, and promote ethical engagement and diversity with our brand. 

Successful Candidates Must Demonstrate the Following Abilities: 

• Demonstrate good judgement and integrity  

• High attention to detail with strong organizational skills 

• Communicate effectively, orally, and in writing; and the ability to translate complex technical information into non-technical language  

• Have a strong work ethic and be comfortable taking initiative/working in a fast-paced environment  

• Work well on diverse teams and be highly collaborative  

• Must be able to sit at a desk and work on a computer for prolonged periods  

Requirements

• Strong project management skills to manage multiple projects simultaneously and delegate tasks  

• Excellent writing, editing and proofreading skills, with the ability to craft clear, concise, and compelling content to engage diverse audiences  
• Highly skilled in effective social media planning and messaging with the ability to oversee and collaborate on the development, implementation and analysis of content on various channels including but not limited to Facebook, Instagram, LinkedIn, and X.  
• Ability to plan, develop, implement and track effectiveness of communication and outreach in a variety of avenues including stakeholder toolkits, events, news conferences and more  
• Strategic thinker with the ability to develop and execute integrated PR campaigns that drive business objectives 
• Exceptional interpersonal and communication skills, with the ability to effectively engage with diverse internal and external stakeholders 
• Proven ability to manage multiple projects simultaneously, prioritize tasks and reprioritize as conditions require, and meet deadlines in a fast-paced environment 
• Proficiency in media monitoring and analysis tools such as Meltwater, as well as Microsoft Office Suite and PR software 
• Ability to successfully work both collaboratively and independently   
• Ability to effectively manage and mentor staff and/or interns 
• Experience with managing external vendors or consultants  
• Experience creating and editing video content highly desirable  
• Excellent event coordination skills, including overseeing logistics and managing attendance highly desirable  

Duties and Responsibilities  

Staff Management:

• Supervise communications and marketing staff and/or interns as assigned. 

Public Relations and Media Relations:

• Cultivate and maintain strong proactive relationships with journalists, editors, and media outlets to secure positive coverage and maximize visibility for CPA activities and achievements. Respond to media inquiries in a timely manner.  
• Responsible for identifying and managing opportunities for garnering positive visibility for CPA such as award entries, speaking engagements, event participation, earned and paid media, and more. 
• Help plan and coordinate stakeholder and/or public events to enhance brand visibility, attract media attention, and foster relationships with key stakeholders.  

Media Monitoring and Analysis:

• Monitor CPA and energy industry media coverage and industry trends, conduct media analysis, and provide regular reports and insights as directed, identifying opportunities for growth and areas for improvement. 

Strategic Communications 

• Develop and implement comprehensive PR strategies aligned with CPA’s goals, positioning it as a leader in the clean energy sector. 
• Write, copy edit and/or proofread messaging for a variety of uses including customer notifications, bill messages, talking points for staff and stakeholders, and more. 
• Plan and implement engaging and effective social media packages and website content to foster audience engagement, customer understanding of CPA, and help spur activity on calls to action. 
• Contribute to communications content through diverse channels such as video, photography, social media, newsletters and more, craft compelling narratives that highlight the company’s innovation, sustainability efforts, benefits to the environment, and contributions to the clean energy transition, resonating with diverse audiences. 

Content Creation 

• Responsible for creating engaging press releases, articles, blog posts, communication toolkits and other written materials that effectively communicate key messages and showcase the company’s expertise and thought leadership in clean energy.  
• Manage library of talking points about CPA, messaging content and collateral to ensure it is up to date and ready for use by CPA staff; work with internal communications, programs staff, and other staff to keep content accurate and current. 

Partnerships and Collaborations 

• Work with internal teams to help identify and pursue strategic partnerships and collaboration opportunities with other organizations and industry leaders to amplify CPA’s impact and reach. 

Special Projects 

• Help develop and manage communications and outreach projects that elevate understanding of CPA and foster engagement of stakeholders and general audiences.  

Other duties as assigned 

Qualifications 

• Candidates must have a bachelor’s degree and 5-7 years of progressively responsible experience OR equivalent experience to a university degree and at least 10 years of related experience 
• Degree in Journalism, Communications, Public Relations, or related field. Master’s degree preferred. 
• Exemplary grammar and writing skills, with fluency in AP Style 
• Proven experience in public relations, corporate communications, or related roles, preferably within a highly visible external facing organization or public sector entity 
• Established relationships and connectivity with news media in the Los Angeles media market 
• Demonstrated success in media relations, with a track record of building media relationships securing positive coverage with top-tier media outlets including the Los Angeles media market. 
• Three years continued experience directly managing communications staff of two or more people 
• Understanding of clean energy, environmental and sustainability issues preferred   

Work Location  

Residing in Southern California is required for this position. This position is eligible for either Hybrid or Remote options. The Hybrid option requires 2-3 assigned days in the Downtown Los Angeles office and includes a transportation allowance. The Remote option requires you to reside in Southern California to be available to attend field events within Los Angeles and Ventura Counties. The Remote & Hybrid options require in-person attendance at organization or team-wide events 3 times per year for 3-5 days per event. Full-time staff are required to work during CPA’s office hours Monday-Friday 8:30am-5:30pm PST.      

Benefits

The salary range for this position is $133,813.73 – $192,690.38, with exact compensation to be determined by Clean Power Alliance dependent on experience. Benefits include health care, a 401(k)-like match program, paid vacation, and sick leave. This is not a civil service position; however, all CPA employees are required to submit a Statement of Economic Interests form, also known as the Form 700.  

How to Apply  

Candidates should apply on CPA’s Career Page. The start date for the position is as soon as possible and will remain open until filled.