Lead Generation Specialist

Lead Generation and Outbound Campaign Specialist

Who We Are

Bidgely (which means “electricity” in Hindi) is an AI-powered SaaS Company accelerating a clean energy future by enabling energy companies and consumers to make data-driven energy-related decisions.

What We Do

Powered by our unique patented technology, Bidgely’s UtilityAI™ Platform transforms multiple dimensions of customer data – such as energy consumption, demographics, and interactions into deeply accurate and actionable consumer energy insights. We leverage these insights to empower each customer with personalized recommendations tailored to their individual personality and lifestyle, usage attributes, behavioral patterns, purchase propensity and beyond.

How We Do It

From a distributed energy resources (DER) and grid edge perspective, Bidgely is advancing smart meter innovation with data-driven solutions for solar PVs, electric vehicle (EV) detection, EV behavioral load shifting and managed charging, energy theft, short-term load forecasting, grid analytics and time of use (TOU) rate designs. Bidgely’s UtilityAI™ energy analytics provides deep visibility into generation and consumption for better peak load shaping and grid planning and delivers targeted recommendations for new value-added products and services. For more information, please visit www.bidgely.com or the Bidgely blog at bidgely.com/blog.

How You Fit In

We are seeking a proactive and motivated individual eager to make an impact, grow their career, and drive change in the energy industry. As a Lead Generation and Outbound Campaign Specialist at Bidgely, you will combine Account-Based Marketing (ABM) strategies with inside sales techniques to drive revenue growth. In this hybrid role, you will build relationships and serve as an ambassador for Bidgely, often providing the first interaction for potential clients exploring our UtilityAI solutions. We’re not just selling a product—we’re fostering partnerships by communicating, connecting, and educating clients to match the best solutions to their needs.

As a Lead Generation and Outbound Campaign Specialist you will execute targeted initiatives and generate pipeline growth through strategic prospecting and lead qualification. You’ll be part of a small, dynamic team dedicated to excellence and collaboration.

Reporting directly to the Head of Revenue Marketing, this role is perfect for someone ready to learn fast and be part of a team that values growth, innovation, and collaboration. Join us and make a difference!

You’ll join a collaborative team that values teamwork, continuous learning, and leveraging technology. We are looking for someone with strong marketing and sales fundamentals who can learn quickly and utilize our tech stack effectively. The Lead Generation and Outbound Campaign Specialist team engages prospects across multiple channels to build a strong top-of-the-funnel pipeline. This position is part of the revenue marketing team, operating under three key pillars:

• Sell a Partnership, Not a Product: Cultivate long-term, value-driven relationships.
• Iterate. Improve. Repeat: Drive continuous improvement through data-driven decisions.
• Do More with Less: Use innovative methods to maximize time and effort for the greatest impact.

What You Will Do

Build and Nurture the Top-of-Funnel Pipeline:

• Conduct outbound prospecting activities, including cold calling, email outreach, and social selling, to engage key stakeholders within target accounts.
• Manage and augment lead database through lead list management and leveraging tools like LinkedIn Sales Navigator and ZoomInfo. Database governance and org chart development would be a routine activity.
• Qualify leads through discovery calls, using the BANT framework to identify potential opportunities.
• Educate the market by creating personalized outreach that resonates with prospects’ needs and pain points, positioning Bidgely as a trusted partner.
• Support strategic events by booking meetings and assisting with logistics as needed.
• Maintain accurate records of all activities, leads, and account interactions in the CRM system, ensuring a well-organized pipeline.

Drive Metrics and Foster Collaboration:

• Collaborate closely with sales, marketing, and other relevant teams to ensure alignment and smooth handoffs of qualified leads.
• Provide regular updates and reports on pipeline progression, campaign performance, and lead generation activities to key stakeholders.
• Leverage data and metrics to continuously improve strategies, ensuring that our approach is effective and aligned with overall goals.
• Contribute insights to marketing teams, offering feedback on assets, messaging, and campaigns based on direct interactions with customers and prospects.

Execute Targeted Outreach and Build Relationships:

• Partner with marketing and sales teams to develop and execute highly targeted campaigns focused on a defined set of accounts.
• Conduct thorough research on target accounts to identify key decision-makers, influencers, and their unique challenges.
• Create and deliver personalized outreach through various channels—email, social media, events—to engage and drive awareness within target accounts.
• Monitor and analyze campaign performance, using insights to refine strategies and tactics for greater impact.
• Cultivate strong relationships with prospects, acting as an ambassador for Bidgely and ensuring that our partnerships are built on trust and value.

Skills and Qualifications

Required:

• Experience and Acumen: 1-2 years in sales or marketing, ideally in B2B or SaaS, with a track record of driving activities that build a strong pipeline.
• Communication and Collaboration: Excellent interpersonal skills and the ability to build relationships across all levels, both internally and externally.
• Organized with a Growth Mindset: Strong organizational skills, able to manage multiple priorities, and committed to continuous learning and improvement.
• Tech Savvy: Comfortable using CRM systems like Salesforce and tools like Salesloft, with a data-driven approach to decision-making.

Exceptional Candidates Have:

• Account-Based Marketing (ABM) Experience: Knowledge of targeted campaigns and account-based strategies.
• Leadership Potential: Demonstrated initiative and readiness to take on more responsibility.
• Industry Insight: Interest or experience in the energy sector.
• Global Experience: experience or ability to work in different regions or at global companies.

What You Get

Perks

• Growth Potential with a Startup: Seize the opportunity to grow with an innovative startup
• Collaborative Environment: Work with a passionate team united by the goal of a clean energy future
• Unique Tools: We provide all the tools you need to excel in your role
• Exclusive Employee Discounts: Enjoy discounts on movie tickets, technology, pet insurance, and more!
• Mentorship Programs: Opportunity to learn and receive mentorship from industry experts
• Flexible Work Arrangements: Benefit from flexible working arrangements
• Community Service Day: Participate in our community service day and give back

Benefits

• Medical, Dental and Vision Insurance coverage from day one
• HSA, FSA and DCFSA plans
• 401(k) Plan
• Flexible Paid Time Off
• Annual wellness stipend
• Annual professional development stipend
• Paid Parental Leave
• Bereavement leave
• Mental Health and wellness resources for your whole family

Compensation

• The salary for this position ranges from $60,000-$75,000 with up to $30,000 variable earnings.
• Pay rates vary by state and are based on factors such as local cost of living and market conditions.

In accordance with the California Equal Pay and Pay Transparency laws , the approximate annual base compensation range is listed above. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant’s experience, knowledge, skills, and abilities, as well as internal equity among our team.

Location

• This is a remote role with no more than 10% travel

Diversity, Equity, Inclusion and Equal Opportunity

At Bidgely we’re on a mission to make a difference and build a workplace where every unique voice is heard and celebrated. Here, we believe that celebrating the unique backgrounds, perspectives and abilities of every employee makes an impact not only for our company internally but also for our clients, customers and community. We are an equal opportunity employer and believe that the inclusive atmosphere we build together will enable every person to grow, contribute and thrive. Our hiring decisions are based on your skills, talent, and passion – not on your background, gender, race, age, or the quirky way you dance at office parties.

Bidgely is an EVerify employer