Regional Marketing, North America
Remote, U.S.
Advancing the Future of Freshness, Together
AgroFresh is a fast-moving, dynamic company dedicated to delivering integrated near- and post-harvest solutions for more freshness and quality, every step of the way from harvest to home. From next-gen digital monitoring and analytics and plant-based coatings to integrated fungicide solutions and SO2 generating sheets for more intelligent packaging, you can count on us for a full suite of near- and post-harvest solutions that help enhance quality and extend the shelf life of your fruits and vegetables.
When you work at AgroFresh, you work with the leading experts in near- and post-harvest technologies to proactively solve the most pressing challenges. Imagine a world where the produce supply chain has more time every step of the way. Where products get to consumers exactly as the grower intended. Where food loss is minimized, sustainability maximized, and business empowered. This is the world of Smarter Freshness.
What the Role Delivers
We are seeking a Regional Marketer to develop and execute highly effective promotional marketing strategies that drive business growth for AgroFresh across a robust portfolio of products in the United States and Canada. This role is a key member of the AgroFresh global marketing team, with peer regional marketing managers in three other global regions, and is accountable for driving results across all phases of the marketing funnel for North America.
Key Responsibilities
In order of relative importance
- Build and execute all paid, owned, and earned marketing strategies to drive growth in the full marketing funnel, across all the products in our portfolio (from paid advertising to social media, to trade shows).
- Measure the impact of tactics on sales, adjusting as needed to better drive product line growth.
- Enable the sales leads funnel for the region, using our global process as a foundation, including the implementation of a more complete SalesForce and Marketing Cloud solution.
- Lead regional product and program launches in close collaboration with Commercial (Sales), Global Product Management, Market Intelligence and R&D colleagues to successfully introduce them to the market.
- Leverage external agencies and vendors to produce marketing communications, including but not limited to media planning, sales collateral development, and other promotional asset development.
- Work with global market research to analyze regional market dynamics and trends to inform regional plans. Execute customer surveys and insights that drive tactics development.
- Lead Marketing Automation and campaign attribution for the region, ensuring we can measure and track all of our paid and owned strategies.
- Own and lead the relationship with all regional trade/crop association memberships/activations, coordinating all AgroFresh promotion opportunities at local Industry and AgTech forums.
- Skillfully develop, manage and deploy the regional marketing budget throughout the year, managing invoice and expense management with external vendors.
Who to Work With
Primary internal and external stakeholders
- Global product category management and fellow regional marketers
- North American regional commercial director and team
- Regional technical managers
- Agency partners, media, other external vendors
- Regional and global trade associations
How We Work
AgroFresh core competencies
- Accountability for Results
- Mindset for Growth
- Customer Centricity
- One AgroFresh
What the Job Requires
- Bachelors degree in business, marketing, or similar major (MBA a plus)
- 7+ years of experience in marketing communications
- Up to 20% travel, primarily within the region
What to Have Done and Know How to Do
These skills and experiences are highly desirable; however, they do not preclude exceptions based on an individuals performance history and demonstrated potential.
- Demonstrated, successful experience leading work as described in the Key Responsibilities above
- A proven track record of delivering business growth
- Agriculture industry experience (strongly preferred)
- Expertise both in building effective high-level strategies and executing them to deliver desired business outcomes
- A deep understanding of SalesForce and SalesForce Marketing Cloud
Why Work Here
- We work every day to improve the quantity and quality of fresh produce and reduce food waste that is important to every person on the planet!
- We have a rich history and are known for our quality products.
- We have an enterprising spirit and are looking for like-minded problem-solvers to help us accomplish our goals.
- We focus on the Critical Few priorities that are important for us and our customers and then hold ourselves accountable to deliver.
- We are growing and transforming both our business and the industry.
- We are committed to developing our colleagues and helping you advance in your career.
- We offer competitive compensation and benefits packages.
Local Details
- This role is remote, located in the United States
- Must be flexible to work with colleagues and clients in both Eastern and Pacific time zones
- Ability and willingness to travel 15 – 20% mostly within the region