Deputy Director, Marketing – Light Duty and Innovative Mobility

For over 30 years, it’s been CALSTART’s mission to develop, assess, and implement large-scale, zero-emission transportation solutions to mitigate climate change and support economic growth. CALSTART works with businesses, organizations, governments, and communities to create real-life impact toward clean air and equitable access to clean transportation for all. CALSTART provides scientific, technical and policy support for regulatory development and clean technology and infrastructure acceleration.

About The Role

The Deputy Director, Marketing – Light Duty and Innovative Mobility will play a pivotal role in shaping and implementing CALSTART’s marketing and communication strategies. This individual will be responsible for driving initiatives that enhance CALSTART’s visibility, promoting innovative mobility solutions, and light-duty zero-emission vehicles, and strengthening member engagement and services.

What You’ll Do

• Strategic Planning and Implementation: Develop and execute comprehensive marketing and communication strategies aligned with CALSTART’s mission and goals.
• Lead initiatives to promote innovative mobility solutions and light-duty zero-emission vehicles.
• Oversee the creation and dissemination of impactful marketing content and collateral.
• Member Services: Enhance member engagement through targeted communication strategies.
• Develop and manage member service programs that deliver value and foster strong relationships.
• Implement feedback mechanisms to continuously improve member services.
• Brand Management: Ensure consistent messaging and branding across all marketing and communication channels.
• Strengthen CALSTART’s brand identity and market presence.
• Oversee the organization’s social media presence, website content, and digital marketing efforts.
• Partnerships and Collaboration: Collaborate with internal teams, industry partners, and stakeholders to advance marketing initiatives.
• Establish and maintain relationships with media, influencers, and other key audiences.
• Represent CALSTART at industry events, conferences, and meetings.
• Team Leadership: Supervise and mentor marketing and communications staff, fostering a collaborative and high-performing team environment.
• Manage external agencies and consultants as needed.
• Oversee budget planning and resource allocation for the marketing and communications department.

What You’ll Bring To The Table

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (Master’s degree preferred).
• Minimum of 7-10 years of experience in marketing and communications, with a focus on the transportation or environmental sector.
• Proven track record in developing and executing successful marketing strategies and campaigns.
• Strong understanding of innovative mobility solutions and zero-emission vehicle markets.
• Excellent written and verbal communication skills.
• Demonstrated experience in member services and engagement.
• Ability to manage multiple projects and prioritize tasks in a fast-paced environment.
• Leadership experience with the ability to inspire and motivate a team.
• Proficiency in digital marketing tools and platforms.
• Added Bonus: Passion for sustainability and clean transportation solutions.

Desired Qualifications

• Master’s degree
• Experience developing and executing campaigns across a many time zones and languages
• Experience with customer segmentation, profiling and targeting
• Mailchimp and/or Salesforce experience
• The ability to make things happen quickly

$105,630 – $120,260 a year

CALSTART values transparency and strives to provide as much information regarding compensation as possible. The complete salary range for this role is $105,630 – $120,260. We determine pay based on several factors, including but not limited to job-related skills, qualifications, experience, education, internal equity and other factors relevant to the job.

We understand that not everyone will match the above qualifications 100%. If your background isn’t perfectly aligned but you feel you would be a great addition to the team, we’d love to hear from you.

We’re a tight-knit team of world-class innovators, business minds, and change agents who believe passionately in our mission and put our team ahead of self. We are committed to the continued development and growth of our employees and invest in your success!

We care about your personal well being as much as your professional success and offer generous benefits to full time employees including: 100% company paid comprehensive health benefits for Medical, Dental, Vision, Short Term Disability, Long Term Disability and Life Insurance, Retirement plan with generous company contributions, FSA for Health and Dependent Care, 3 weeks of vacation time in the first year of employment, 11 paid company holidays, paid sick time, paid family leave, and more!

Our inclusive environment focuses on making decisions based on merit without regard to race, color, hair texture, gender, religion, age, nationality, social or ethnic origin, sexual orientation, gender identity, gender expression, LGBTQIA+ status, marital status, pregnancy, disability, genetics, veteran status, or any other characteristic protected by law.