Channel Marketing Manager

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

The Manager Channel Marketing – Consumer Power is responsible for leading, developing, and executing comprehensive B2B channel marketing strategies with our sales managers, dealers, installers, and distributor network. This role will lead a team, collaborate with cross-functional departments, and work closely with marketing leadership to achieve business objectives.

Major Responsibilities

• Develop and implement strategic channel marketing plans to achieve revenue and growth targets.
• Collaborate with the sales leadership team and to curate and manage the dealer/installer network experience.
• Drive the development of compelling marketing communications, collateral, presentations, and promotional materials to inform, educate, engage, and support channel partners.
• Conduct in-depth market research, analyzing trends, identifying opportunities, and ensuring a competitive edge in the industry.
• Provide advanced training and support to channel partners, ensuring a deep understanding of our product portfolio, platforms, and programs.
• Establish and maintain strong relationships with key channel partners and vendors including trade publications and creative vendors building plans, negotiating agreements, and optimizing mutual success.
• Analyze and report on the performance of channel marketing programs, communications, promotions, assets, and media presenting insights and recommendations to executive leadership.
• Collaborate with internal teams to align channel marketing initiatives with overall company goals and strategies.
• Manage budgets effectively, ensuring optimal allocation of resources for maximum ROI. Experience developing and managing Marketing Development Funds or Co-Op Fund programs and budgets preferred.
• Lead and mentor a team of B2B channel marketing professionals, providing guidance and support to optimize team performance

Minimum Job Requirements

Education

• Bachelor’s degree in marketing, Business, or a related field
• Certification / License

Work Experience

• 3 years’ experience in product management, marketing, brand management, or similar experience, including supervisory level experience, project management and/or responsibility for critical initiatives.

Knowledge / Skills / Abilities

• Exceptional leadership and people management skills.
• In-depth understanding of marketing principles, industry trends, and best practices.
• Excellent communication and presentation skills, with the ability to influence at all levels.
• Analytical mindset with proficiency in data analysis tools and strategic planning.
• Results-oriented with the ability to thrive in a fast-paced environment.
• Strong familiarity with CRM and marketing automation tools.

Preferred Job Requirements

Education

• MBA is preferred.

Work Experience

• B2B Marketing experience.
• Knowledge / Skills / Abilities
• Familiarity with solar +battery or another clean tech.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.